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ROSS & SQUIBB DISTILLERY COMPLETES FIRST PROJECT WITH THE CHRIS LONG FOUNDATION'S WATERBOYS INITIATIVE TO COMBAT WATER SCARCITY IN KENYA

Lawrenceburg, Indiana-based Ross & Squibb Distillery, in partnership with NFL legend Chris Long and his Foundation’s Waterboys initiative, announced the completion of their combined efforts to bring a lasting source of clean, safe water to a community of 1,600 people in arid southern Kenya.



In summer 2023, a deep borehole well was dug in the Oloile community in Kajiado County, Kenya, by The Chris Long Foundation’s Kenya implementing partner, Well Aware, to a depth of 80 meters, yielding 100,000 liters of water per day.  In November, construction of a storage tank, distribution points and refillable water trough was completed, ensuring the well’s long-term success in terms of maintenance and sustainability. 


"Thanks to the generous support from Ross & Squibb Distillery, Waterboys is bringing life-changing, clean water to the Oloile community in Kenya,” said two-time Superbowl champion and founder of Waterboys, Chris Long. “This well represents hope, health, and a future for the residents who have faced severe water crises for decades. We've seen firsthand how clean water can transform lives - reducing illness, supporting education, and fostering economic growth."


The Oloile community consists of more than 100 households and one primary school and is home to about 1,600 residents. For decades, the community has been experiencing a dangerous water crisis as the rainy season has become unreliable over time with the region experiencing droughts that would last up to two years. As a result of these recent efforts, Oloile has shifted from a “water-lacking” community to one that is “water-filled and fulfilled.”


“We are grateful we were able to make such a big difference in the lives of so many through this successful partnership with Waterboys and the Chris Long Foundation,” said Allison O’Brien, Brand Manager for Ross & Squibb. "We are fortunate to have a clean water source supplying our Ross & Squibb Distillery in Indiana, and we take pride in our mission to help others get access to safe water. We are looking forward to continuing this great work through new projects in the future."

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