Maker’s Mark is kicking off 2026 with a bold new look for its Cask Strength bourbon. Featuring a premium bottle, precise age statement, and the same barrel-proof whiskey fans love, this release highlights the truest expression of Maker’s Mark—straight from the barrel and aged to taste.

Penelope Bourbon is proud to announce a first-of-its-kind collaboration with beloved home furnishings brand Serena & Lily, unveiling the Beaufain Four Grain Bourbon—a limited-edition spirit inspired by the beauty of Charleston, South Carolina’s Lowcountry. Born from a shared appreciation for style, quality, and artistry, the partnership was a natural fit. Garden & Gun , a longtime champion of craftsmanship and Southern culture, served as the connective thread between the two brands—each known...

Lux Row Distillers just launched the One Lux Row Bottle Club, a quarterly whiskey subscription packed with limited releases, rare finds, and VIP access to the heart of Bardstown. It’s more than a membership — it’s a direct line into the stories, spirits, and people behind Rebel, Ezra Brooks, and Lux Row Bourbon.